For individuals: Why choose us?

some of the reasons our clients have provided for failing in the past include the following: a lack of motivation, focus or accountability, having too many goals, vague goals or simply a lack of understanding of the goal setting process, failing to plan, little time to dedicate to goals, underestimating the effort level to achieve said goals, current goals conflicting with other goals, lacking the discipline and characteristic qualities needed, as well as a fear of failure.

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In consideration of this, 2 studies validate our client's previous experiences; according to research done at the University of California - Davis, lead by Dr. Olivia E. Atherton, an assistant professor in the Department of Psychology at the University of Houston, a staggering 92% of people that set New Year’s Goals never actually achieve them. Dr. Atherton whose research lies at the intersection of social-personality, health, and developmental psychology also found that, people failed to achieve their goals for numerous reasons, one less spoken off factor, was how personality impacts our likelihood of success. Interestingly, it was also discovered that most people may in fact lack the psychological or the cognitive skills needed to achieve their goals, but are unaware of this or how to develop this traits further.

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Additionally, research commissioned by Activia, a popular & leading food brand with functional foods designed to improve digestive health showed that more than half of people who set fitness and health goals will quit before the end of January.

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Of 2,000 adults who participated in the Activia study, 57 per cent of goal setters don’t see themselves getting past the end of the first month of the year – with falling into old habits (55 per cent) among the most common reasons, others reckon they will lose patience if they don't notice an immediate improvement (38 per cent), get bored (36 per cent), or set unrealistic goals that don’t fit into their daily routines (26 per cent).

Considering these 2 notable studies from Activia and the University of California - Davis which predominantly capture the reality for billions of people worldwide who are in pursuit of their goals, it's evident that there most of us experience difficulty in attaining our goals.

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𝐍𝐨𝐰, 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐁𝐖𝐈𝐧𝐜 𝐝𝐨 𝐭𝐨 𝐡𝐞𝐥𝐩?

The studies highlighted above and similar studies which discuss people, health and the process of goal setting are unanimously united on the many reasons why most people do not achieve their goals. In respect, BWInc has developed services and products to help you handle most potential errors in your pursuits of your goals. We've even gone further to include strategies for less understood factors like, mindfulness and the effects of our personality on the type of goals we set, the impact of external factors & how the world around us may affect our fitness & health goals (for example our jobs, our daily interactions with friends, family, colleagues, as well as our overall lifestyle choices). Here at BWInc, we've made it our business to understand all the essential components in your wellness journey, unlike most wellness services, rather than simply offering 1 service, we've spent years creating an ecosystem of wellness products, with a series of services that cater to the entire lifecycle of your goals, the start, the middle and the end. Whether it's our psychometric tests to help you understand your personality, or its affects on your goals with the help of data and science, diet and nutrition, life coaching classes to help define strategies to reduce stress or implement self-development or development of your cognitive skills, traits or better day to day habits which will increase your odds of success with any goal. We're here for you. It's not just about lifting weights, we know it's also about lifting people.

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 It doesn't stop there, for more information on our services... click

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